Become a Sponsor

As one of Southern California’s largest free music festivals, Make Music Pasadena offers a variety of benefits to help you meet your initiatives and goals. The following is a list of many of the options available at various sponsorship levels. We are happy to customize packages to meet your needs—please contact us for an individual proposal.


Naming Rights

  • Opportunity for Presenting sponsorship of Festival
  • Category exclusivity
  • Stage / venue / activity naming

Onsite Presence

  • Booth space with a variety of available footprints
  • Customized activation support
  • Sampling and promotional giveaway opportunities
  • Roving sampling team
  • Onsite sales rights
  • Stage signage
  • Emcee announcements on Festival stages

Social Media Integration

  • Facebook posts
  • Twitter posts
  • Instagram posts

Website Recognition

  • Name and logo recognition featured on Homepage and logo on Sponsors page
  • Mentions on additional pages for specialized sponsorships

Media Advertising

  • Logo and name recognition in print ads
  • Name recognition in event press releases

Marketing Collateral

  • Advertisement in Festival program distributed at event
  • Logo and name placement in event program distributed at event
  • Logo and name placement on promotional poster distributed pre-event
  • Name on pre-printed stage schedules

Customized Promotions

  • Point of sale activations
  • Pre-event and onsite contest support
  • Right to use Make Music Pasadena name and logo in promotions
  • Contests, enter-to-win pre and post-event promotions

Event Hospitality

  • VIP Passes for staff incentives and client hosting
  • VIP Passes for unique promotions or incentives

Add-On Opportunities

  • Artist gifting

In addition to the amazing live entertainment at Make Music Pasadena, there is a variety of unique crafts and goods available for sale at the festival.  For more information on becoming a vendor, please visit Become a Vendor.